If your business relies on subscriptions to generate revenue, you probably offer a free trial to test your product before you ask your subscribers to pay.
This is a great strategy. People may be hesitant to pay for your subscription initially, but if they can try it first, it gives you an opportunity to win them over and turn them into paying customers.
Some of you may even offer free plans for certain services. The idea behind this strategy is that these people will eventually upgrade to paid plans.
But you can’t assume every free trial or free plan user will become a paying customer.
I see this problem all the time in my consulting work.
Businesses don’t have a problem getting people to sign up for free plans and free trials, but when it comes to getting paid, their conversions are lower than expected.
Even you don’t use this business model yet but plan to generate recurring sales by implementing subscriptions, it’s important for you to get this strategy right from the start.
Certain tactics will help you increase the chances of getting these free trial and free plan users to convert.
I’ll explain what you need to know so you can apply these strategies in your business.
Make the transition as easy as possible
The first thing you need to do is analyze your current process. Go through the steps a user needs to take to become a paying customer.
If you’ve got too much friction, unnecessary … Read More