Every great product or brand starts with an idea. But how does an idea grow into a big idea that stops your audience in their tracks?
It’s easy to fall into the trap of producing content without a clear idea behind your content strategy. If your organic traffic isn’t growing month over month, or if you find yourself continually spending advertising budget to acquire readers, this probably means that your content strategy lacks a big idea.
If your organic traffic isn't growing month over month, or if you find yourself continually spending advertising budget to acquire readers, this probably means that your content strategy lacks a big idea.
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Advertising tycoon David Ogilvy famously said:
You will never win fame and fortune unless you invent big ideas. It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night.”
David Ogilvy was absolutely right.
Which book has a better big idea: Rich Dad Poor Dad or 101 Ways to Find the Money to Save and Invest?