Webinar success is often measured by registration and attendance. But in today’s non-stop, tech-driven world, how do you rise above the noise and capture the attention of busy prospects? And once you do, how do you get them to actually commit their time to show up for your webinar?
The secret is to offer a topic that is interesting, engaging, and, above all, valuable. If you don’t, you may find yourself presenting to empty seats. To ensure your webinar is standing room only–virtually anyway–it’s critical to choose a great webinar topic. In this article, I’ll show you how easy that is to do.
How to Choose a Webinar Topic in 5 Steps
Selecting the right webinar topic involves more than just picking a subject that is interesting to you. It requires a strategic approach and analysis. But that process isn’t as hard as it sounds. You can choose a winning webinar topic and create a successful webinar in just five steps:
Identify Goals and ObjectivesDefine the Target AudienceFinalize Your Webinar TopicDetermine the Webinar LayoutSelect High-Quality Webinar Software
Ready for success? I’ll walk you through the full webinar planning process in detail.
#1. Identify Goals and Objectives
Choosing a great webinar topic begins with a little legwork. Start by thinking about w… Read More