Oral surgery is, at best, a suboptimal way to spend an afternoon.
Uncertainty about the procedure is common. Concern about lingering pain is almost a given. Confusion about payment is typical, especially among patients without dental insurance.
Most oral surgeons and their staffs endeavor to answer these questions and quiet doubts when the patient is in the dental office. The best oral surgeons telephone patients the night after surgery to check on discomfort and residual bleeding and to confirm they’re following postoperative instructions.
But then there is Dr. Glenn Gorab of Clifton, New Jersey, who builds all-important trust with his patients not AFTER a procedure, but before he’s ever seen them.
How One Oral Surgeon Built a Trust Empire
Every weekend, Dr. Gorab calls each patient that is coming to the office for the first time the following week. His typical greeting is as follows: “Hi, this is Dr. Gorab, I know we have an upcoming appointment for you next week. I just wanted to call to introduce myself and ask if you have any questions prior to your appointment.”
This simple, remarkable gesture—connecting with a patient before he or she comes to the office instead of after—sets … Read More