Conversion optimization tools are estimated to have an average ROI of 223%.
And that is totally expected as they’re largely responsible for most conversions and revenue.
However, CRO tools are more expensive than many other marketing tools, too (as you’ll soon see in this article). And there are so many of them out there.
But at the end of the day, it’s not using these tools that matters but what they do for your business. And what they do largely depends on how you utilize them. In this post, I’ll show you strategies to get the best out of your conversion optimization tools.
1. Interpret data to make it relevant to growth
We’ve all been there; staring at analytics and a bunch of graphs and numbers, trying to make sense of all that’s on your screen. You know, like wondering why this heatmap – for example – is showing the budget field getting way more click-throughs than the buy (or submit) button on a page on my site…