These days, the attention span of your audience is at its lowest point in human history.
We know that 55% of visitors stay for 15 seconds or less on a page and that their attention span is limited to, more or less, 8 seconds. As a consequence, you have these 8 seconds to capture their attention and another 7 seconds to deliver them something worthy in order to convince them not to leave your page.
A common mistake marketers and business owners frequently fall into is trying to attract everyone to their product instead of focusing on attracting the right people.
You need to come up with something that speaks to people on an individual level in order to trigger the best results.
Moreover, you are dealing with an audience that was raised by social media, the same social media channels that keep them engaged at all times and give them a voice.
Can you give them a voice as well? Can you actively engage them in your content marketing process? You can, and with this article, I will try to pinpoint the best strategy towards this end: the “personalized quiz”.
What is a personalized quiz?
Digital marketing may transform your business but interactive content wil… Read More