I’m sure by now you recognize the importance of staying active on social media to promote your business.
Your Instagram marketing campaigns need to be a priority.
If you’re not using Instagram to reach your customers, there is a good chance your competitors are doing so. In fact, more than 70% of businesses in the United States are using Instagram.
Furthermore, 70% of hashtags on this platform are branded.
That’s why it’s so important for you to leverage your Instagram profile to connect with your current customers and target prospective consumers as well.
Believe it or not, consumers want to interact with brands on social media. We know that 80% of Instagram accounts follow at least one business profile.
If you’re getting lots of followers, that’s great. However, you need to learn how to convert your social media followers into customers, or your efforts won’t pay off.
But what about the consumers who don’t follow your business on Instagram?
They might be interested in your products, services, and content, but they won’t see any of your promotions if they’re not following your profile.
That’s where Instagram ads come into play.
Buying ads on Instagram will help give you a huge advantage over your competitors who aren’t willing to spend the money.
That said, any time you’re spending valuable marketing dollars, it’s important to make sure those efforts yield a high RO… Read More