Long-term business success requires a commitment to both types of customers – new and returning. The key lies in robust lifecycle marketing, where the pursuit of new customers doesn’t interfere with customer retention efforts and vice versa. And the magic bullet for this marketing strategy? Automation.
Here’s how to build an automation strategy for your customer lifecycle marketing efforts across all engagement channels using CleverTap’s complete mobile marketing platform.
The three stages of lifecycle marketing
Although different marketing teams may add more nuanced components to a customer lifecycle process, it boils down to three primary stages:
Attract
The first stage is all about attracting new customers. During this stage, the most important step is to define the target audience. Unlike casting a wide net, getting clear on the ideal customer improves marketing efforts and provides guidance for developing products or services.
This initial stage requires data. Gathering data from interactions with the site as well as things like location, source, age, and other relevant information helps companies understan… Read More