Remember back in school when you were taught how to properly conduct research on the scientific method?
Well, who would’ve thought that years later, in the industry that you’re currently in, those methods would be relevant in testing your online marketing efforts such as landing pages?
In digital marketing, the term A/B testing is used to determine which specific elements on your standalone page have a better appeal towards your target audience. This makes use of two different variations, the A and the B, which you can test simultaneously to ensure the application of strategic and research-based improvements on your landing pages.
Landing pages and social media
Although it’s important to test one element only at a time, A/B testing opens up the idea of improving your page accordingly for better user experience and design. Certainly, this won’t just make your page’s aesthetic well-enhanced but also boost conversion rates a notch higher.
For instance, many businesses nowadays that penetrate the online universe, also use landing pages to generate leads and gain new customers. With the immense power of social media in reaching people even beyond borders, it’s crucial for mark… Read More