A person can set up a website to serve any purpose he or she has in mind. Some do it to push a social or political agenda, while many do it to make money.
Whatever their purpose, webmasters are primarily concerned with getting conversions. A conversion could come in the form of a subscription to a newsletter, someone filling out a contact form, or a visitor buying a product or service being offered.
While increased traffic and higher ranking in search results are important indicators of a website’s success, there is nothing like getting conversions to tell a webmaster that he or she is doing things right.
One could have massive amounts of traffic and skyrocketing rankings and still get few to no conversions.
A lot of factors affect conversion rates. Not too many people realize, however, that the color used in the web design is one of them.
Colors make a website look pretty, but they do more than that. The colors you use on your website can also bring out certain reactions, emotions, and attitudes from your visitors, at least according to color psychology.
What is color psychology?
A sub-field of behavioral psychology, color psycholo… Read More