The insurgence of social media among millennials has been drastic worldwide especially in the last decade.
This populace and extensive use of social media has affected many sectors differently both positively and negatively – among them the business sector.
Our observation as a social media marketing company is that social media dominance has made it central for companies to rely on these platforms and this has altered how businesses operate in many ways. Here are some of the primary changes we have seen.
How social media has changed marketing
Marketing has taken a new shift with social media taking center stage. This is the main way businesses utilize social media. Social media offers businesses different approaches to market their products either via organic marketing which is free or paid targeted marketing.
Organic marketing mainly entails adoption and utilization of keywords similar to search engine optimization. It requires creating social media accounts or pages, naming and describing the page or account using the keywords and regularly creating and sharing keyword-optimized content related to a business. The main aim o… Read More