Machine learning is already changing the way we optimize for search engines and it will inevitably develop in the next years too.
It is an ever-changing subject and if you have a website or online business you need to be on top of these changes.
Google’s Rank Brain algorithm is learning about SEO pretty fast but what do you need to analyze and adopt this new way of interacting online? It’s a hot topic that may change how you manage your SEO in the future.
What is machine learning?
Machine learning is a way to analyze data automatically using a type of analytical method. This artificial intelligence can learn about data patterns and make decisions with very little human guidance. Although machine learning has been around for a long time, it is recently becoming much faster to analyze and produce results from larger and larger volumes of data.
Google’s Rank Brain
Developed in 2015, Google’s Rank Brain is an algorithm learning artificial intelligence system which provides the user with more relevant search results. It works similarly to AdWords and was initially only applied to some searches, but is now applied to every search. Google is always updating and tweaking variou… Read More