Augmented reality (AR) and SEO don’t often appear together. Yet they are more closely linked than you may think.
Augmented reality apps from Yelp and Wikitude are already providing geo-location AR experiences, offering consumers a new, augmented window on the world around them.
This augmented world is an emerging marketplace. And local SEO is the way to be successful in it.
In this article, we’ll explain what this emerging business landscape will look like. And how businesses can make their mark by getting ahead with local SEO.
What is augmented reality and how does it work?
Augmented reality (or AR) refers to technology that overlays digital information onto the user’s perspective of the world around them.
In most cases, the superimposed imagery can be directly interacted with via the device being used, creating a new realm of experience between the consumer and the world around them.
AR tech works by using specialized sensors to detect and learn about the surrounding space, before superimposing digital information upon it.
How businesses can use augmented reality
The Pokémon Go phenomena went a long way in suggesting what the future of augm… Read More