What is Keyword Intent?
Keyword intent represents the user’s purpose for the search. It’s what the user is likely to do when searching for a particular phrase. Or, to be more precise, it’s what we think the user is likely to do since we cannot always be sure.
Keyword intent is undoubtedly the most important concept when it comes to keyword research. It helps you meet the users’ needs better and match your content and landing pages to their intentions. Analyzing keywords by intent is thus your first step when diagnosing conversion issues when it comes to search referrals.
Analyzing keywords by intent should be your first step when diagnosing conversion issues.
Click To Tweet
The 4 Types of Keyword Intent
There are four types of keyword intent:
Commercial “high intent” intent
Informational intent
Transactional intent
Navigational intent
Let’s quickly see what each of these means.
1. Commercial, or High, Intent
This type can also be referred to as “buy now” intent. It signifies a strong intention on the part of the searcher to act (to buy, join, subscribe, etc.). Usually, these will be keyword phrases containing the following modifiers:
Buy … Read More