Gen Z (ages 13 to 22, as of 2018) is the first truly wired generation.
Constant connectivity to their friends and a multitude of information sources give this demographic group an extraordinary array of options when making choices.
Word of mouth is a key driver of buying among all generations. In fact, 50% of all Americans say they would choose word of mouth if they had to pick just one source of purchase information.
However, research reports from our team at Convince & Convert Consulting and from the Center for Generational Kinetics find that word of mouth is even more powerful when Gen Z decides what to buy.
Note that we help companies create new customers with word of mouth. The Center for Generational Kinetics helps companies capitalize on the business ramifications of generational differences.
Drawn from Chatter Matters: the 2018 Word of Mouth Report and The State of Gen Z 2018, here are 11 new Gen Z statistics that demonstrate how vital word of mouth is to this emerging generation.
48% of Gen Z has made a second-person word of mouth recommendation
“Second-person” word of mouth is when an individual makes a recommendation not because of their personal experience, but because a fri… Read More