Videos have always played an important role in organic visibility. Video rich snippets were one of the first rich elements in Google search results pages.
For years, Google would show video thumbnails inside organic search results. Having your video thumbnail in Google search always meant higher brand visibility and more clicks.
So does video help SEO these days?
How Videos Help Organic Visibility
Now that we talk more about organic visibility than rankings, building a consistent video strategy has become even more important.
With on-the-go and video search on the rise, video content has become even more important, as consumers are able to watch videos without interrupting their current activity.
Videos Are All Over the Search Result Pages
Google has been adding interactive rich video elements all over search engine result pages. As such, you can find video carousels for every other Google search these days.
On a mobile device, video carousels look like this: