Marketing today is all about personalization. Marketers compile massive amounts of data on potential customers to help build targeted B2C advertising experiences for anyone who happens to be online. But personalization is also taking over in the B2B world – account-based marketing (ABM) is a prime example.
There has been a tremendous push to get B2B ABM efforts fully underway in the past year. One survey found that over 94% of businesses had at least started to implement ABM programs. Of those organizations, nearly half had reached middle to late-stage implementation.
Of course, this leaves quite a few businesses that are still figuring out how to use ABM best. And clearly, there is still room for even those businesses who have moved significantly down the ABM path to improve their efforts.
In this post, we’ll look at how account-based marketing helps businesses maximize their marketing expenditures. We’ll also walk through the basics of getting an ABM program up and running and fine-tuning it to get the best ROI and conversion rate possible.
How do you optimize your account-based marketing?
Account-based marketing is a targeted strategy that… Read More