As a B2B company, you need to learn how to properly market your brand to the right audience.
That’s because your target market doesn’t consume content the same way as the average consumer does. Following the habits and trends of a typical consumer won’t help you.
This is especially important for businesses operating as B2B as well as B2C companies. You need to be able to segment your content for each audience.
If your company is strictly a B2B operation, the content creation process should be even easier for you. You won’t have to worry about consumer content at all.
But regardless of your situation, to do this effectively, you need to understand how B2B audiences engage with content.
Then, you can adjust your B2B marketing strategy accordingly to reach these people.
The majority of B2B marketers believe that their content marketing strategy is still in the early stages.
Further, 91% of B2B companies use content marketing to promote their brands and reach their audiences.
But as you can see from the metrics above, the maturity levels of their marketing efforts are all over the board. Unless you’re in that top 9% who believe their strategies are sophisticated, it’s safe to say you could use some improvement.
That’s why I created this guide.
I’ll t… Read More