Pop quiz: If Dwayne “The Rock” Johnson was paid $20-plus million for 2018’s “Jumanji: Welcome to the Jungle,” and his presence in that movie helped it gross more than $950.8 million worldwide at the box office, what is the likelihood your customers will trust him if he recommends your products or services?
That’s right. Zip. Zilch. Nada. Nothing.
Despite the fact that the biggest and most well-known brands continuously hire the latest and greatest celebrities to hawk their products and services, it turns out this approach may not be all that effective. That’s because consumers trust a very specific group of people, and celebrities are not one of them.
In fact, of those polled for the latest Chatter Matters report, 25 percent said they trust no celebrity or famous person to make recommendations.
25% of Americans trust no celebrity or famous person to make recommendations, according to the 2018 #ChatterMatters report.
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The only celebrity cited that actually receives any significant trust from those polled is Oprah Winfrey. Yeah, you know, one of the few people in the world everyone instantly recognizes by just their first name alone, and the woman who literally made a career out of… Read More