If you only get three things from this blog post, one would be, you can’t fool your customers if your employees aren’t happy.
We recently did a project for a company in San Diego where the company was not delivering on their brand promise, and then expecting marketing to try to solve it by papering over it.
You can’t have employees that are grumbling and grumpy and don’t like their job and still deliver an excellent product with excellent customer experience. You can probably deliver a mediocre product and a mediocre customer experience, but without that true employee journey being as good as it can be, you’re not going to get there. You’re not going to get their above and beyond, their creative thinking in their free time because they love their job. Their passion is going to be missing.
This is not a Human Resources responsibility. What we are talking about here is a positive employee experience on a day-to-day basis, which HR does not have any control over. We’re not talking about the annual retreat, and how fun is that sexual harassment training, and do we all get bonuses at the right timeframe. This stems from something in the workplace called Team Ali… Read More