Gamification. Sounds fancy, right?
It is, and it isn’t. Essentially, gamification is a marketing technique that engages people through the use of game-like elements. Typical examples of gamification in marketing include contests, loyalty programs, quizzes, and actual games.
Some advantages to using gamification techniques in your marketing are customer engagement, more time on-site, improved brand awareness, and increased loyalty. For example, after Verizon used gamification on its website to encourage more engagement, they found that customers spent 30% more time in the gamified environment.
Likewise, in a report by SNIPP, gamification increased a brand’s client engagement by 47%, brand loyalty by 22%, and brand awareness by 15%.
All of these measures are intertwined. Customer engagement with a brand leads to loyalty through repeated interactions. Loyal customers are more likely to develop a brand attachment and spread the word about the brands they love. Word of mouth drives brand awareness among … Read More