Businesses need relationships to thrive. When compared to first-time customers, repeat customers spend 67% more on purchases. Empathy is essential to build relationships that create repeat customers. This is especially true for B2B companies because their patrons are looking for the best way to satisfy their customer base.
Empathetic marketing means your client is at the heart of your operations. You must understand who they are holistically. Analytics can tell you what people like, but they do not help you fathom the hardships in their life or what drives their decisions. This style of marketing focuses on recognizing these characteristics to best serve their needs.
How vendor decisions are made
First, it is crucial to appreciate how vendors are chosen. Companies must have the resources necessary to operate, and that means selecting the correct vendor to fulfill those needs. Each business will have its own way of picking its suppliers.
Decisions about insignificant purchases, like paper clips, can be made quickly without extensive research into the product. On the other hand, large items, like the fabric used to manufacture clothing, require a more thorough se… Read More