When 2022 began and the world was optimistic for a post-pandemic era, trend spotters predicted (despite the opening of brick-and-mortar stores) that e-commerce would continue to grow.
According to a recent industry report, e-commerce will account for 20.4% of global retail sales by the end of 2022, up from 10% only five years ago.
The real segment of e-commerce’s explosion is social commerce, the practice of purchasing solely from social media platforms.
Gen Z has profound comfort navigating social commerce. A full 97% say social media is their top source of shopping inspiration. That same crowd say they would prefer to purchase items without ever leaving the app they’re using.
Low and behold, TikTok is a key driver.
Businesses can bolster success based on their TikTok community alone, still with minimal overhead nor traditional advertising costs.
Founder and CEO of Gen Z content platform Culted, Pavel Dler relates to its ingenuity as a next gen entrepreneur. “For brands, TikTok is a more suitable application to share your process. You can show how you develop clothing or add artwork – it’s more creative and encourages people to get involved.”
Don’t be mistaken — Millennials aren’t far beh… Read More