Dwell time is one of those ranking factors which is proven to impact your overall site’s SEO.
It is a user-based metric that refers to the period or length of time that a user spends on a page after a click. It is not the most talked-about metric. But it is an important measurement that every marketer should be paying attention to.
Dwell time is a good indicator that can help in evaluating the quality of your website traffic. However, the results of this metric can be misleading at times.
In this article, we will discover more about dwell time and its relationship with SEO.
What is Dwell Time?
The concept of dwell time was first introduced in 2011 in a Bing article. The blog post written by Duane Forrester indicated how to build quality content. This was the first time that the idea of dwell time was talked about and now it seems that the whole digital marketing community is raving about the concept.
In the blog, dwell time was defined as the actual time duration that a visitor spends on a page before going back to SERPs (Search Engine Results Pages).
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