There is a revolution taking place in the world of startup growth, and we wanted to help people understand this new phenomenon.
Those who understand growth hacking will have a competitive advantage that is hard to overstate, and we wanted to provide a robust framework for thinking about it.
This guide is for entrepreneurs, founders, growth leads, or anyone else who is trying to grow a startup.
If acquiring new customers (and retaining existing ones) is important to your business then you should read this guide.
If customers matter to you, then growth hacking should matter to you. Let’s begin.
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What is Growth Hacking?
Growth hacking is so misunderstood that there is a desperate need for this post. Few concepts have been as polarizing and revolutionary, simultaneously. Is it marketing in disguise? Is it a buzz phrase used to increase salaries? Is it the future of internet products?
Let’s start at the beginning…
The short history of a controversial concept
The phrase “growth hacker” was coined by Sean Ellis in 2010. When I asked Sean why he felt the need to coin a new phrase he said that it stemmed from his frustration when hiring replacements for himself. I’ll explain.