Data-driven personalization continues to grow in effectiveness for marketing departments. Let’s dive into what it is and why it’s important for your 2020 marketing strategy.
What is data-driven personalization?
Data-driven personalization is when you know enough about someone to deliver content to them at just the right moment. At its core, personalization is delivering value to someone at just the right moment. Gone are the days of random blasts and generalization. Today, you must be specific, personal and strategic with your marketing efforts.
That is why data-driven personalization is a big deal for marketers in 2020.
It is such a big deal that my team at Ascend2 conducted the “Data-Driven Personalization Survey” to gather data on how marketers are using data-driven personalization to enhance their marketing strategy. 251 marketing professionals participated in the survey. To review all of the data, you can download the Data-Driven Personalization Survey Summary Report.
Here are key findings from the report and a few tips on data-driven personalization to plan your 2020 marketing str… Read More