The holiday season offers you a golden opportunity to win over your customers and make more money.
However, with that opportunity comes cutthroat competition. Every business is in a race to drive maximum conversions and stay ahead of their competitors.
Email marketing is no exception. Subscribers are inundated with hundreds of emails in their inboxes throughout the year. But inboxes are even more inundated right before and during the holidays.
That’s why we’ve put together some actionable tips to help you create high-converting holiday email campaigns that cut through the inbox noise.
Plan early
I can’t emphasize this point enough. You must start planning in early fall. Take time to conceptualize your email campaigns and come up with something that will grab your subscribers’ attention.
Also, re-evaluate your ESP (email service provider) and its features. Having the right ESP partner can make a huge difference in how your campaigns perform during the festive season.
Review your segmentation criteria
Shoppers behave differently during the holiday season. They are buying a range of gifts for their loved ones rather than themselves.
Therefore, it is wise to review your segmentatio… Read More