Among customer relationship management (CRM) software tools, Copper provides an easy-to-use option that’s best-suited for businesses that rely on Google tools and apps.
Copper CRM works well for organizations looking to save a bit of money and don’t need the high-end services and features found with the top brand names in this category.
Copper, previously called ProsperWorks and G Suite CRM, has a close integration with the various aspects of Google Workspace (formerly G Suite).
Copper pulls information from various Google apps, saving time on data entry and allowing your group to improve its efficiency and productivity.
Although Copper did not make our list of the top CRM software packages, it has a key role in the market, helping small businesses get started with CRM.
Copper Pros and Cons
Pros
Easier to use than competitorsIntegrates closely with all Google appsPulls data directly from GmailAllows automation of multiple tasksLead management tool is effectiveDelivers customizable reportsOffers a free trial periodUseful mobile appSecurity is a priority rather than an afterthoughtDelivers versatility for multiple business typesCommunication tools keep team members engaged
Cons
Clogs up your inbox with alerts and suggestionsDoesn’t match features found in top brandsThose who don’t use Google apps will miss key benefitsNot the best tool for larger organizationsDashboard design could be more usefulPricing… Read More