If you already have website traffic, I bet conversion rate optimization — that is, turning more of your website visitors into customers — is high up on your list of priorities.
This guide will walk you through pretty much everything you need to know about conversion rate optimization — from why it is important to how you can go about building your own testing and optimization strategy.
You’ll find information that will help you improve the performance of your website, as well as the tools you’ll need to be successful.
Table of contents
Understanding Conversion Rate Optimization
The Basics of Conversion Optimization
Conversion Optimization Strategy and Plan
Conversion Optimization Techniques
Conversion Optimization Tools
Understanding Conversion Rate Optimization (CRO)
What is a conversion?
A conversion is any specific action taken by your prospects, anywhere throughout your sales process, on your website or outside of it.
For example, for an e-commerce store, one of the most important actions (if not the most important one) would be the purchase of a product.
But,… Read More