Email is the basic unit for reaching audiences, but here’s the thing—marketing automation is more than just email. You need to make sure that you develop a marketing approach that effectively integrates multiple channels to optimize your conversion funnels and user flows. This post will teach you how.
You’ll learn:
Principles of consumer psychology at different stages of the conversion funnel
How to minimize churn at each stage of the conversion funnel
How to develop effective user flows that align with each stage of the conversion funnel
How to develop these user flows into actionable steps that users can take on your site
Let’s get to it.
Exploring the Conversion Funnel
Paths to sales are generally complex. Users will very rarely come to your website and decide to make a purchase immediately. That’s because today’s consumers are highly self-directed and research-driven. They want lots of information and enough space to make educated decisions. They want to make sure that they are highly empowered, always.
It’s your brand’s job to guide them through this journey—which can sometimes span a period of months, or even years. Marketing automation is crucial to this process and enables marketers to maintain a 1:1 connection with their prospects over the long-term.
Before designing a marketi… Read More