No one engaging with your posts on social media? Are your ads returning zero results? The problem could be that your content is simply not engaging enough.
If you’re stuck on how to fix this problem, you’re in luck, this article will help you.
Below I’ve put together a list of the biggest reasons why your content is not engaging your audience. I’ve also included suggestions on how to fix this issue pronto. Let’s dive in!
Reason 1: Your content isn’t speaking to your market’s pain points
The first reason why your content may not be hitting the mark is simply that it doesn’t match the needs of your target audience.
For example, your primary source of content distribution may be emails – but if your target audience is millennials, only 22% of them read emails. You’ve picked the wrong content strategy!
When it comes to content creation, don’t rely on guesswork or your “gut feeling”. Go with the data.
With a vast amount of data at your disposal, marketers need to base their strategy on data, not on their own assumptions. This data may include demographics, online behavior, personal preferences, and favorite content distribution channels.
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