Want to jump straight to the answer? Our recommendation for most people is Iconosquare, because it’s easy to use, has all the features you need, and is trusted by some of the world’s biggest brands.
Without understanding your Instagram analytics, you’re not going to grow. And yet, many people rely on trying to guess at the algorithm to strategize, instead of using a tool specifically designed to help. We’ve put together a list of the best Instagram analytics tools out there to help you access your stats, understand them, and use them to hit your goals and master the platform.
The Top 5 Best Instagram Analytics Tools
Iconosquare – Best Overall Squarelovin – Best for Content StrategyMinter.io – Best for Pure DataKeyhole – Best for Influencer Campaigns Sprout Social – Best for Teams
Instagram Insights is also a free tool built into every IG business account that you can use to pull insights directly from the platform. It does not give the same depth, details, or clarity as the other tools on this list, but it is a great first step if you are starting your Instagram account and looking for overviews.
Whether you want to use analytics to plan future content or to ace your next product launch – here’s the best tools out there to help you understand what’s working for you the platform.
Iconosquare – Best Overall