Our recommendation for the best A/B testing tool is Optimizely because it’s easy to start and customize tests and allows A/B testing across multiple devices. Get a free demo to see how Optimizely works.
Websites and apps need to cater to the people using them, and A/B testing makes it possible to test different elements to see what works. An A/B testing tool allows website and app owners to evaluate messaging, promotions, images, and other features quickly and easily to get real data that informs their decisions.
We’ve spent several days researching dozens of split-testing tools to narrow our list into five top options that fit specific needs your business might have.
The Top 5 Best A/B Testing Tools
The following companies are among the best A/B testing tools for different purposes. We chose Optimizely as the best A/B testing tool overall because of its powerful features and scalability. Get a free demo of Optimizely to see it in action.
Optimizely – Best Overall A/B Testing ToolGoogle Optimize – Best Free A/B Testing Tool for Small BusinessesApptimize – Best for Mobile App CreatorsAdobe Target – Best for Personalizing the Customer ExperienceConvert – Best for Multi-Client Users
Next, read our in-depth reviews to learn which product might fit your business and optimization needs best.