Ecommerce websites live and die by their conversions.
For those of you who have a high volume of traffic to your website, that’s great news. But traffic alone doesn’t generate sales.
It doesn’t matter how much traffic you are generating or how cool your site looks if you can’t make a sale. The number of sales you get will impact how well your business does.
Is your website traffic translating to conversions?
There are certain metrics you can use to measure this. Look at your bounce rates. Analyze your shopping cart abandonment rates.
If your website visitors aren’t converting, your ecommerce site won’t make money.
Don’t get me wrong: the products you’re selling might be amazing. That’s not necessarily the issue here.
The design of your website and the checkout process might be what’s hurting you.
For the most part, simple website designs have higher conversion rates. This same concept needs to be applied to your checkout process.
Here’s the thing though. People often neglect the checkout process.
Your customers make their final purchasing decisions before they get to checkout.
So why bother, right?
That’s being incredibly short-sighted.
Shopping cart abandonment is a real problem for ecommerce stores.
In fact a study found that a whopping 69.23% of ecommerce shopping carts are abandoned.
To put this into perspective, for every 100 custom… Read More