Category: Curated Content

Social media marketing is still cool but there is a new kid on the block. The name…”content marketing“

So when you think about it, what drives traffic on the social web are two key things. Great content in all its multi-media glory and the social networks that distribute it at high velocity. The better the content and the larger and more engaged the social networks, the more visible  your brand  becomes. That creates brand awareness, inquiries, leads and sales.

It’s about being ubiquitous.

You’ve also probably heard about content marketing a million times over but how much effort do you really put into yours? Are you using every method that you should? Check out these top 10 tactics you “must” use in your content marketing strategy and get inspired…

1. Blogging

If you don’t have a blog, or if it’s pretty non-existent then you need to start changing your priorities. A blog will not only increase your SEO, but it will give your… Read More

Social media is evolving. Brands need to do more today than just have active profiles on different marketing channels.

Successful businesses are increasing their presence by leveraging relationships with social influencers to create brand awareness.

We’re seeing an increase in the use of micro influencers, which made my list of the top marketing trends to look for in 2018. So for those of you who haven’t implemented this strategy yet, it’s time to get your feet wet.

You may be surprised to hear how big of an impact influencer marketing campaigns can have on your company. In fact, 30% of people say they are more likely to buy a product if a non-celebrity influencer recommends it to them.

The results will vary by generation.

For example, if you are marketing to Generation Z, you’ll need to know that 70% of this group say they can relate to YouTube creators more than to traditional celebrities.

This means you don’t have to find pop culture icons like Kanye West or Shaquille O’Neal to promote your brand. It’s great news because this will obviously be more cost-effective for your marketing budget.

But since influencer marketing at this scale is relatively new for most businesses, it can feel as if you’re entering uncharted waters.

Where do you find social influencers? How much should they be paid? Do they have enough followers to have an impact on your business?

Fortunately, there are online platf… Read More

Posted by randfish

Earlier this week we launched our brand-new link building tool, and we’re happy to say that Link Explorer addresses and improves upon a lot of the big problems that have plagued our legacy link tool, Open Site Explorer. In today’s Whiteboard Friday, Rand transparently lists out many of the biggest complaints we’ve heard about OSE over the years and explains the vast improvements Link Explorer provides, from DA scores updated daily to historic link data to a huge index of almost five trillion URLs.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week I’m very excited to say that Moz’s Open Site Explorer product, which had a lot of challenges with it, is finally being retired, and we have a new product, Link Explorer, that’s taking its place. So let me walk you through why and how Moz’s link data for the last few years has really kind of sucked. There’s no two ways about it.

If you heard me here on Whiteboard Friday, if you watched me at conferen… Read More

Your business doesn’t operate in a vacuum.

There are countless outside factors that influence whether or not you’ll turn a profit. Your competition plays a huge role in the success of your business.

That’s why it’s so important for you to take the proper steps to gain a competitive edge on other brands in your industry. But, as I’m sure you’ve quickly realized, this is much easier said than done.

The ease of access to the Internet has amplified your competition at an exponential rate.

You’re no longer just competing with a few other local or regional businesses. You’ve got to worry about national and global brands as well.

What makes your company unique? What differentiating factors help you stand out? Why would a customer buy from you over your competitors?

These questions are difficult to answer, especially if you aren’t constantly researching the competition. But with so many other brands to keep an eye on, this can seem like a daunting task.

Not to worry. There are plenty of online tools to help you keep tabs on your competitors. I’ve narrowed down this list to the top 10 I found to be the most helpful.

If you try these out, it will be much easier for you to brand and market your business, taking into account what your competitors are doing.

1. Google Alerts

No list of online monitoring tools would be complete without Google Alerts.

Your blog post titles are just as important, if not more, than your content. Readers will look at your blog post title and decide whether they want to invest their time into reading the rest of the article or not.

As a writer myself, there’s nothing more frustrating than crafting a well-researched, thought-provoking article only to find it goes unappreciated, un-tweeted, and un-shared in the deepest and darkest pit of the Internet.

Before we deep dive into writing blog post titles that lure and engage visitors, let’s not confuse click-worthy headlines with clickbait. Sure, they are creative, but clickbait headlines are overly sensationalized and only meant to get clicks – not engagement or trust.

In this article, we will be focusing on how to write blog post titles that are creative, appealing, and attention-grabbing while not promising anything that your blog content can’t deliver. You want to keep your readers happy and satisfied – from the title to the content and down to the last point.

Here are 5 things to remember when writing a click-worthy blog post title that your readers will find irresistible.

1. Focus on one central idea and stick with it