Category: Curated Content

How do you convince a person to do something?

When you’re having a face-to-face conversation with someone, you know how to persuade them. But you don’t have the same luxury of conversation when you’re dealing with visitors to your website.

Fortunately, you can utilize online persuasive tactics to close sales and improve your conversion rates.

Many of these factors have to do with the design of your website. The way your current website is designed could be the reason why you’re losing sales.

Some of your design choices may actually be putting off visitors and hurting your conversions. Obviously, you’re not doing it intentionally. But either way, you’ll need to address these mistakes and make the necessary changes.

Since you can’t actually talk to people who are visiting your website, you need to show them why they should do something.

That’s why I created this guide. I want to show you the top persuasive web design principles that will lead to conversions.

1. Emphasize clarity

What’s the purpose of your website?

It should be clear and obvious to anyone visiting your website from the moment they land there. They should be able to tell what you do and what you’re offering, even if they’ve never heard of your company.

Here’s a great example of clarity from the Square website:

Want to expand your ad reach on Facebook? Looking for new ways to target potential customers? To explore creative ways to combine Facebook lookalike audiences with custom ad audiences, I interview Rick Mulready. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to […]

This post How to Use Facebook Lookalike Audiences With Custom Audiences first appeared on Social Media Examiner.

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This is the time marketers typically look at statistics from the past year and determine how those findings could shape the coming months. Below, we’ll closely examine details from Searchmetrics’s “Media Ranking Factors Data Insights for Performing on Google,” plus what those specifics mean for you, your industry, and your colleagues.

People Under 30 Prefer Their Phones for Reading News

It’s probably not surprising that the majority of survey respondents under 30 hardly leave home without their smartphones. However, if your search engine strategy has largely overlooked mobile until now, that’s a mistake.

The survey discovered 70 percent of people from that demographic would rather use their smartphones than desktop computers when getting caught up on the news. Also, across all age groups, people want to click on news links and efficiently access news content.

This suggests that, in the year ahead, pop-up ads or poorl… Read More

Social media marketing has become one of the most effective ways for businesses to have success in the digital era.

In fact, 95% of adults between the ages of 18 and 34 follow brands on social media. Facebook leads the way in this category. According to Statista, Facebook has 2.2 billion active monthly users.

You can see why it’s so appealing for brands to have a presence on this platform. I hope  your company is on Facebook too.

To have success marketing on Facebook, you need to be active on a daily basis. Post content to your profile. Share photos and videos, and run promotions.

Facebook allows you to broadcast live videos to your followers. You should be taking advantage of that as well.

In fact, live videos are such an effective marketing strategy that it made my list of the top marketing trends to look for in 2018. Lots of these promotional tactics can be done  free.

But if you really want to take your social media marketing strategy to the next level, you need to run advertisements on Facebook.

Why Facebook? Well, in addition to having the highest number of active monthly users compared to other social platforms, Facebook ads deliver a high ROI:

Obviously, running these ads isn’t free. But knowing that such a high number of marketers say  this platform delivers the highest R… Read More

Social media’s reign as a top source of referred, inbound traffic to websites may be over, according to new research from Shareaholic.

The most recent version of the rolling tracking study that measures traffic sources for more than 250,000 websites found a steep drop in visits from social media. Across more than 400 million visits, the top six search engines sent 34.8 percent of traffic. The top 13 social networks sent 25.6 percent of visitors.

Since 2014, search has lagged behind social, but the roles have clearly reversed, and there’s a new winner in the battle between SEO and social media as a traffic source.

For the first time in 3 years, search is responsible for more website traffic than social
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4 Reasons Why Search Is Back in the Lead versus Social Media

There are, of course, many intersecting trends and tweaks at play here, but these are the three primary reasons s… Read More