Category: Curated Content

Google brought forth a number of major updates for its ranking algorithm in 2017. From targeting intrusive advertising to low-quality content, we saw quite a lot of change taking place.

Algorithm Updates, January Through July 2017

The search engine began the year by fixing intrusive interstitials, which covered content and ruined the experience for the users. Then came a tweak that dealt with links. The nature of the update led people to speculate that it was related to the Penguin update, but Google remained silent on this unconfirmed update.

In the beginning of February 2017, some users noticed an unconfirmed update that had something to do with the content quality. The search engine takes content quality seriously, which was evident from the Fred Update (named by Gary Illyes). This update came down on sites with low-quality content and focused solely on revenue generation.

May also saw a wide-ranging quality update, which industry experts noticed. This update hit the SERPs. By mid-2017, industry experts started noticing fluctuations in site rankings across the different country domains. The movement was evident in the rank tracking tools, but Google never acknowledged it.

Algorithm Updates, Augus… Read More

Social media has become a ubiquitous medium for individuals and companies alike. As of 2017, 81 percent of Americans and more than three billion people worldwide have at least one social media profile. Despite social media’s widespread usage, its ROI remains difficult for marketers to pinpoint.

Whether it’s Facebook, Instagram, Twitter, or Snapchat, different social media platforms can be essential parts of customer outreach. The key is to determine which of those avenues is most beneficial for your company.

But determining the best social media marketing path to take is no easy feat. Simply Measured found in its 2017 State of Social Marketing Report that marketers’ top concern with social media is ROI; as of 2017, about 65 percent of social media teams were housed within their companies’ marketing departments—teams already tasked with justifying ROI at every turn.

And even if a company has identified Instagram, for example, as the best social media platform for reaching its target audience, it can be difficult to keep up with the ROI of posts made by an in-house expert. That difficulty increases when marketers team up with social media influencers.

Yet more and more mar… Read More

Blogging is one of my favorite marketing tools. There are many benefits to blogging—that’s why all my websites have blogs.

But honestly, I enjoy it as well. Writing blog posts keeps your finger on the pulse and helps you stay connected with your audience. I’m not saying you have to be in love with it, but it definitely makes things easier if you like to write.

If you take care of your blog, your blog will take care of you in return.

Those of you who have a blog up and running are headed in the right direction. But if your posts are not generating leads or getting readers to convert, it’s a problem.

First, it’s a waste of your time. Think about all the time and effort you put into these posts. If nobody’s reading them or converting, you’d almost be better off not writing at all.

Second, it’s a huge missed opportunity. Blogging is basically free marketing. The only cost to you is your time writing.

If you can learn how to write content that converts, you’ll have a huge return on your investment.

The problem is people writing blog posts don’t know why their blogs don’t help them convert their readers. If this sounds like you, you’ll definitely benefit from this guide.

I’ve outlined how you can identify the elements, or lack thereof, on your blog that are crushing your conversion rates.

Once you recognize the problems, it should be an easy fix. Here are the factors you need to ke… Read More

Successful marketers know how to go the extra mile when promoting their brands, products, and services.

You need to understand what role psychology plays in the buying process. For example, different color schemes can impact sales on your website.

Those of you who want to take your marketing strategy to the next level need to understand the way your customers think. Use this information to your advantage.

People behave a certain way when specific emotions are triggered. I’m sure you can see this in your life as well.

Have you ever punched a wall or broken something when you’re upset? You wouldn’t normally do that, but you might behave that way as a result of a strong emotional response.

Don’t worry, we won’t to try to get your customers angry or play a game of psychological warfare with them.

Instead, I’m going to show you how you can trigger a variety of emotions with different marketing campaigns. As a result, you’ll be able to drive more sales.

Here’s what you need to know about guiding the emotions of your customers.

Leverage the power of fear

Fear is one of the most powerful emotions, which is why I want to use it to start our discussion. You can use fear as a sale tactic in many different ways.

For starters, try to create the fear of missing out on something, better known as FOMO.

In today’s age of social media, people feel FOMO more than ever. Take a look at these statis… Read More

Your reputation is important. Branding is a fundamental focus of successful businesses. Companies spend fortunes watching social media for mentions, checking out reviews, paying for review posts on popular blogs, advertising through influencer videos, dealing with customer service complaints, and holding massive customer engagement campaigns.

Certainly, you’ve been doing your best on a more limited budget. But have you been building landing pages for the task? Believe it or not, landing pages can be one of the best possible ways to manage your reputation, because they give you total control over the narrative.

Landing pages work for both reputation management (because they are able to rank for your brand name) and traffic + lead generation. (If you do this right, they are able to direct clicks to your site.)

Where else can you get that kind of power? Through a social media page? Blog comments? Video responses? Nope! On a landing page, you can present the image and information you want and use it to help cultivate your reputation from the very first click. Everything else will follow.

How to Brainstorm Your Reputation Management Landing Page Topic

The key word here is “repu… Read More