Predictive Analytics: How Marketers Can Improve Future Activities

Want your marketing to be more efficient? Wondering how predicting your marketing cycles can help? To explore how marketers can get started with predictive analytics, I interview Chris Penn. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers, business […]

This post Predictive Analytics: How Marketers Can Improve Future Activities first appeared on Social Media Examiner.

Read More

Instagram Rolls Out Focus Portrait Mode

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore the new LinkedIn profile layout with Viveka Von Rosen, Instagram rolling out Focus portrait mode with Jenn […]

This post Instagram Rolls Out Focus Portrait Mode first appeared on Social Media Examiner.

Read More

The Top 10 Principles to Optimize Your Web Design for Mobile Users

It’s time for you to adapt to the latest marketing trends. Your company can no longer afford to ignore mobile users.

Your website must be optimized for mobile devices. Why?

Well, for starters, 80% of the top websites according to the Alexa rankings were optimized for mobile users. Plus, 80% of all Internet users have smartphones.

It’s easy for people to browse the Internet from their mobile devices. Doesn’t it seem like everyone is glued to their smartphones all the time?

Even those who aren’t holding their phones right now, I’m sure, have them within arm’s reach, either in their pockets, purses, or on nearby tables.

This is great news for your company and your website. Our love for mobile devices makes it easier for your current and prospective customers to access your site.

According to Statista, more than half of the global web traffic comes from mobile devices:

As you can see from this graph, this number continues to grow each year. I expect this trend to continue in the years to come.

This percentage is even higher in some areas of the world. For example, more than 65% of web traffic in Asia comes from mobile devices.

No matter what industry you’re in or where you’re located, your site needs to accommodate mobile users. How can you do this?

I’m here to … Read More

How to Reshare an Instagram Post to Your Instagram Stories

Wish you could easily reshare someone else’s Instagram post? Have you heard of Instagram’s Add Post to Your Story feature? In this article, you’ll discover how to add any public post to your Instagram story and how this feature can benefit your business. Find Out if You Have the Instagram Reshare Feature The Instagram reshare […]

This post How to Reshare an Instagram Post to Your Instagram Stories first appeared on Social Media Examiner.

Read More

How to Host a Facebook Watch Party in Your Facebook Group

Want to build more engagement in your Facebook group? Have you heard of a Facebook watch party? Now your group can watch and comment on videos together. In this article, you’ll discover how to run a Facebook watch party inside your Facebook group. What Is a Facebook Watch Party? Facebook Watch Party is a new […]

This post How to Host a Facebook Watch Party in Your Facebook Group first appeared on Social Media Examiner.

Read More