Category: Curated Content

As we grapple daily with the mayhem of modern marketing it may be hard to believe, but once upon a time marketing was fairly simple.

If you covered the big three – print, radio, and television – you were in pretty good shape.

In those simpler times, we could carefully craft an annual marketing plan and then execute it with little to no adjustment. Campaigns were big, and they came out infrequently. Plans were equally big, and they changed very rarely.

While those simpler days of stable plans are certainly gone, I wonder if the marketing world has evolved to keep pace. Most marketers now work in quarter-long plans and think they’re doing pretty well, but in a volatile, digital, hyper-connected world a lot can change in 90 days.

And marketing teams should be able to respond accordingly.

So let’s imagine that Team A changes their process to run in two-week iterations instead of a quarterly plan. They can now re-calibrate every fourteen days instead of every 90 days.

Compared to Team B, who’s only adjusting their plan every quarter, this team is 543% faster.

They deliver something to their audience 6x more often.*

Sounds good, right?

Agile … Read More

Want a better way to connect with prospects and customers? Did you know that Facebook Messenger makes it easy to embed a live customer chat widget on your site? The Messenger Customer Chat plugin allows you to have a live conversation with site visitors. In this article, you’ll learn how to add a Facebook Messenger […]

This post How to Add Facebook Customer Chat to Your Website first appeared on Social Media Examiner.

… Read More

When you compare Buffer vs Hootsuite, which one wins?

Social media is the heart and soul of any digital strategy.

It decides your success or failure whether you are promoting your brand, your company, your ideas or listening to the trends, or even hearing opinions.

The fact is that social media management is time consuming unless you have a proper tool to organise your networks. Promoting and managing multiple social profiles and networks is a major time-suck.

Recent research indicates that an average of 2 hours and 25 minutes per day is spent on social networks and messaging – a figure that continues to increase.

Here’s why this number is rising:

There are 2.5 billion social media users in the world. This is precisely, 1/3 of the globe’s population.
Social engagement has become more functional… a kind of habit that fulfils both engagement and entertainment.
Interestingly, almost 98% of digital consumers … Read More

Today, your marketing strategy has become more important than ever before.

That’s because the Internet makes it easy for consumers to conduct research and discover new brands. With information and other resources so readily available, each business in every industry has competition to worry about.

You may have some successful content marketing tactics. That’s great, and you should continue using them.

That said, content marketing alone won’t be enough to reach the widest possible audience. If you want to create more brand exposure and gain an edge over your competition, you’ll need to do more.

Sponsored content may be the solution to give your company the advantage you’ve been looking for.

If you’re not sure what sponsored content is or how to use it, that’s okay. It’s not too late to get started.

I’ll explain how sponsored content works and how you can apply it to your branding strategy. Here’s what you need to know.

Understand the difference between native advertising and content marketing

The majority of your current promotions likely fall into the content marketing category.

Typically, content marketing is focused on the big picture and long-term goals. Marketers put emphasis on lead nurturing, resulting eventually in sales conversions. The conversion funnel is a great representation of how to tackle content marketing at each stage:

With increasing smartphone penetration worldwide, marketers have rightly adopted the mobile-first approach. However, in a world of ad-blocks, marketers need to be careful of delivering content that is irrelevant or annoying.

Fortunately, access to location data makes it possible to create highly relevant mobile targeting campaigns by ensuring users receive personalized and useful content at the best possible time.

The value of location intelligence

Location data comes in quite handy to target mobile devices effectively, enabling real-time message delivery based on a device’s location. Besides, real-time location intelligence can be used to build audience profiles that make it possible to create highly personal mobile campaigns by applying the offline behavior of users to the targeting process.

According to the LSA Market Landscape Report, location-targeted mobile advertising is expected to reach $32 billion by 2021. The report says that “marketers across the spectrum have awakened to the importance of location data as a powerful and versatile tool to identify audiences, gain competitive insights and observe offline consumer behavior.”

It further explains that… Read More