Category: Curated Content

Keep your audience engaged. Engage with your customers. Track engagement.

I’m sure you’ve heard all of this before, but what does it actually mean? It’s impossible for marketers to create engaging content without fully understanding what it is.

Clicks. Shares. Comments. Traffic. Conversions.

What counts as engagement? Well, for starters, it will depend on a few different factors. There are multiple actions that can fall within the engagement definition.

There’s a difference between the type of engagement you’ll see on your website and on your social media pages. These numbers will look different for your email campaigns as well.

It all boils down to this. Engagement isn’t just one thing or one number. It’s a combination of factors.

That said, marketing experts agree that creating more engaging content is a high priority for their businesses.

You need to prioritize this as well.

Fortunately, you’ve come to the right place. I can provide you with the tips, tools, and resources you need to achieve your engagement goals.

In this guide, I’ll explain different types of engagement and ways to measure them. Once you learn how to track and manage your engagement, it will be easier for you to influence your customers.

Let’s dive in.

Monitor the time spent on each p… Read More

Today, your marketing strategy has become more important than ever before.

That’s because the Internet makes it easy for consumers to conduct research and discover new brands. With information and other resources so readily available, each business in every industry has competition to worry about.

You may have some successful content marketing tactics. That’s great, and you should continue using them.

That said, content marketing alone won’t be enough to reach the widest possible audience. If you want to create more brand exposure and gain an edge over your competition, you’ll need to do more.

Sponsored content may be the solution to give your company the advantage you’ve been looking for.

If you’re not sure what sponsored content is or how to use it, that’s okay. It’s not too late to get started.

I’ll explain how sponsored content works and how you can apply it to your branding strategy. Here’s what you need to know.

Understand the difference between native advertising and content marketing

The majority of your current promotions likely fall into the content marketing category.

Typically, content marketing is focused on the big picture and long-term goals. Marketers put emphasis on lead nurturing, resulting eventually in sales conversions. The conversion funnel is a great representation of how to tackle content marketing at each stage:

Everyone has a story, what’s yours?

I’m not referring to your life story, although there are times when that can be intriguing as well. Instead, I’m talking about things like how you started your business.

What was your motivation?

Sure, everyone gets into business to make money, but there has to be more to it than that. Stories are a powerful way to connect with your audience.

That’s because they can entice all different types of emotions. The key is finding a way to drive sales by guiding these emotions.

One of my favorite ways to do this is by using your brand’s story.

I know what you’re thinking. Your brand’s story isn’t that interesting or worth sharing. Or maybe you’ve got a good story, but you just don’t know how to tell it.

But if you learn how to master the art of storytelling, it can help you increase sales revenue.

Not sure how to approach this? Don’t worry. I’ll teach you how to leverage your brand’s story to make more money. Here’s what you need to know.

Your story needs to simple

For starters, it’s important for you to keep things simple.

We’re not trying to write a Martin Scorsese film here. Stay away from plot twists, mysteries, or thought-provoking endings with an open-ended interpretation.

Your story needs to have a clear beginning, middle, and end. So before you can share this story, you’ve got to take the time to figure these components out.

Want to increase leads and sales? Wondering how live video can help? To explore how to sell and generate leads with live video, I interview Nicole Walters. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers, business owners, and […]

This post How to Generate Leads and Sell With Live Video first appeared on Social Media Examiner.

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Posted by BritneyMuller

We’ve covered finding featured snippet opportunities. We’ve covered the process of targeting featured snippets you want to win. Now it’s time for the third and final piece of the puzzle: how to monitor and measure the effectiveness of all your efforts thus far. In this episode of Whiteboard Friday, Britney shares three pro tips on how to make sure your featured snippet strategy is working.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we are going over part three of our three-part series all about featured snippets. So part one was about how to discover those featured snippet opportunities, part two was about how to target those, and this final one is how to properly monitor and measure the effectiveness of your targeting.

So we’ll jump right in. So there are a couple different steps and things you can do to go through this.

I. Manually resubmit URL and check SERP in incognito

First is just to manually resubmit a URL after you have tweaked that page to target that featured snippet. Super easy to do. All… Read More