Category: Curated Content

The ecommerce industry has become a very competitive space over the last several years.

In fact, more than half of Internet users across the globe made a purchase online in the last year. Younger generations with a strong purchasing power lead the way in this trend.

In fact, 67% of Millennials would rather shop online as opposed to going to a physical store. This is great news for your ecommerce brand.

Yes, obviously you’ve got lots of competition when it comes to selling products online. But if you have the right tools and marketing strategy, you can do a lot of things to gain an edge over your competitors.

You should know how to design a homepage that converts. It’s also important for you to know which elements add credibility to your website.

While all of this is necessary, it’s not enough. In addition to your website, you need to be taking advantage of as many platforms as possible to effectively sell your products.

That’s because you can’t always rely on consumers navigating to your website. You need to make sure your products are readily available for purchase in places where your customers spend lots of time.

Enter social media networks.

Just like ecommerce, social media continues to be a growing trend. There are nearly 2.5 billion social media users across the globe.

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore new Facebook Live Video tools with David Foster, new Instagram business tools with Jeff Sieh, and more […]

This post Facebook Rolls Out New Live Video Tools first appeared on Social Media Examiner.

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Blogging is one of my favorite ways to drive traffic to websites and engage with audiences.

But those of you who have been staying up-to-date on the newest marketing trends know video content has been on the rise.

In fact, experts predict that by 2019, 80% of the global Internet traffic will be videos. More than half of marketing executives say video content is their most profitable ROI.

Blog posts containing videos have triple the amount of inbound links compared to blog posts without videos.

It’s understandable why you might be interested in starting a video blog.

Based on all these numbers, it’s safe to say people love consuming video content. But establishing yourself as a prominent video blogger can be a daunting task, especially if you’ve never done it before.

There are many factors to take into consideration.

What kind of equipment should you use? How do you behave in front of the camera? How do you promote your new video blog?

You’re not the only one who has recognized these video trends. Research shows businesses plan to add more content distribution channels in the next year.

Do you see a commonality in the top three responses? All of these are platforms for video distribution.

If you need some pointers for launching a new video blog or improving your existing… Read More

Your content is great. You’ve been applying new strategies and learning how to master the art of storytelling to make your content more engaging.

But now what? This is useless if you’re unable to distribute it to your audience.

I see this problem all the time when I’m consulting businesses. They have excellent writers who know how to write great blog posts, but nobody is reading their work.

The key here is learning how to distribute your content so it can reach the widest audience possible.

If you’re using only one distribution channel, you’re missing out on a huge opportunity.

Some of you may be thinking, “If it’s on my website, someone will eventually see it.”

That’s not true. You can’t rely on your website alone for content distribution. That’s because people consume information in a wide variety of ways.

For example, if you have a B2B company, you should be aware that majority of your content is being viewed on desktop computers.

B2C companies, on the other hand, need to put more emphasis on optimizing their mobile websites for Google searches.

But effective content distribution goes way beyond the types of devices your audience is using. Using multiple methods of distribution gives more people a chance to see your content.

Use this guide as a reference… Read More

People love watching videos. That’s why 87% of marketers use video content to engage with their audiences on the Internet.

More than half of marketing experts across the globe say they get the highest ROI from their video promotions.

When it comes to social media, videos generate 1,200% more shares than both text and pictures combined.

Another reason why videos are great is because it’s easier for viewers to comprehend your message while watching videos. In fact, your audience will retain 95% of information they consumed through a video as opposed to just 10% of information they consumed through reading text.

It’s no secret that video content has been dominating the latest trends.

But with so many videos out there flooding the market, you need to make sure your video promotions can stand out from the crowd.

The majority of consumers prefer watching video content on YouTube and television:

These are the platforms you should prioritize when creating a new video promotion.

Don’t get me wrong, just because videos are a great way to market your brand doesn’t mean you should completely abandon your other marketing strategies.

You should still continue blogging, sending emails to your subscribers, and staying active on social media. Another reason why video promotions are so aweso… Read More