Category: Curated Content

I was bored.

The college professor was droning on at the front of the class.

Many of us have had that experience.

After completing high school I had selected accounting as my career choice.

The college was chosen.

It was a few months in.

And the reality was becoming clear.

I hated accounting.

But I decided to persevere and finish my first year.

So the next year I decided to pivot.

I transferred to an education degree where accounting was just part of the mix.

And just as in business we have the options to adjust our life and career mid-course.

 The first career

After spending the next 3 years learning how to be a teacher I was given my first posting.

A small private school.

In a city I had never lived in.

600 miles away.

My fellow teachers were supportive and the environment and culture was disciplined.

It was a junior college and the teenagers were boisterous and bursting with energy.

It was a happy school.

But as I spent the next few years teaching I realised I wasn’t happy.

Just showing up.

I hated my first career.

Another pivot

After 5 years I had enough and I couldn’t stand the thought of another year teaching p… Read More

Writing your first ebook is exciting. But once it’s finally written, you’ve got to find a way to get it in the hands of your audience.

After all that hard work, long nights, and endless research, it would be a shame if your book went unread.

Those of you who have recently written an ebook, are in the process of writing one, or planning to write one in the near future need to start thinking about your distribution methods.

You could be the best writer on the planet, but if you don’t know how to market yourself, nobody will know about you and your writing.

That’s how you need to approach your ebook distribution strategy. Think like a marketer. Not everyone with great writing skills is a marketing expert.

If you need some guidance on getting tons of downloads for your newest ebook, you’re in luck.

I’ll walk you through everything you need to know to create a waterfall of downloads. Here’s how you do it.

Start taking pre-orders

Don’t wait until you’re done writing the ebook to promote it. Taking pre-orders in the early stages is a great way to build hype for your ebook and brand.

If people know they can get the ebook in advance, it may seem even more appealing.

Lysa TerKeurst used this strategy to promote her ebook, Uninvited:

This approach is great because it give… Read More

When was the last time you updated your website?

If you have to stop and think for a minute to answer that question, you may have a problem. Your website needs to be monitored and updated on a regular basis.

However, you don’t want to make changes without any rhyme or reason. That’s why you can use A/B testing as a tool to help guide your website updates.

But before you start A/B testing, you need to understand how it works. It’s not just a one-time thing. Some of you may have tried these tests in the past and seen an improvement. So why did you stop?

For those of you who have never tried A/B testing, it can be difficult to know where to start. Regardless of your situation and experience with A/B testing, I can help you.

Continuous A/B testing will make your website more efficient.

I’ll explain how you can use this strategy to improve your business and help you boost your conversion rates.

How A/B testing works

A/B testing isn’t difficult to understand. You start by creating a hypothesis about a certain element and then run a test to see if your theory was right.

To do this, you create two different versions of your website. Half of your site traffic will get sent to one version, and the other half will get directed to the variation.

Here’s a visual representation to give you a better understanding of what I’m talking about:

It’s time for you to adapt to the latest marketing trends. Your company can no longer afford to ignore mobile users.

Your website must be optimized for mobile devices. Why?

Well, for starters, 80% of the top websites according to the Alexa rankings were optimized for mobile users. Plus, 80% of all Internet users have smartphones.

It’s easy for people to browse the Internet from their mobile devices. Doesn’t it seem like everyone is glued to their smartphones all the time?

Even those who aren’t holding their phones right now, I’m sure, have them within arm’s reach, either in their pockets, purses, or on nearby tables.

This is great news for your company and your website. Our love for mobile devices makes it easier for your current and prospective customers to access your site.

According to Statista, more than half of the global web traffic comes from mobile devices:

As you can see from this graph, this number continues to grow each year. I expect this trend to continue in the years to come.

This percentage is even higher in some areas of the world. For example, more than 65% of web traffic in Asia comes from mobile devices.

No matter what industry you’re in or where you’re located, your site needs to accommodate mobile users. How can you do this?

I’m here to … Read More

Social media marketing needs to be a priority for every business across all industries.

Get with the times and understand the latest trends. Your customers are active on social media platforms, so you need to establish a presence as well.

Some of you may have mastered this already. You’ve been getting tons of new followers on social media. But now what?

Your follower numbers are increasing, but sales have reached a plateau or possibly even declined. How is this possible?

If this sounds like your current situation, here’s what you need to know. Just because someone follows you on one of your social media profiles doesn’t mean they are a customer.

Successful businesses know how to turn their followers into customers. Sure, social media is great for brand awareness, but that’s useless if it’s not leading to conversions.

I can teach you how to leverage these social media platforms to get more customers.

How many followers do you have? Get ready to see that number translate into dollars. Here’s what you need to know to effectively turn followers into customers.

Expand your marketing channels

For starters, you need to have an active presence on as many social media platforms as possible.

Here’s a look at the monthly active users across the most popular social networks: