Category: Curated Content

Posted by Dr-Pete

Summary: As of mid-May 2018, Google has reverted back to shorter display snippets. Our data suggests these changes are widespread and that most meta descriptions are being cut off in the previous range of about 155–160 characters.

Back in December, Google made a significant shift in how they displayed search snippets, with our research showing many snippets over 300 characters. Over the weekend, they seem to have rolled back that change (Danny Sullivan partially confirmed this on Twitter on May 14). Besides the obvious question — What are the new limits? — it may leave you wondering how to cope when the rules keep changing. None of us have a crystal ball, but I’m going to attempt to answer both questions based on what we know today.

Lies, dirty lies, and statistics…

I pulled all available search snippets from the MozCast 10K (page-1 Google results for 10,000 keywords), since that’s a data set we collect daily and that has a rich history. There were 89,383 display snippets across that data set on the morning of May 15.

I could tell you that, across the entire data set, the minimum length was 6 characters, the maximum was 386, and the mean was about 159. That’s not very useful, for a couple of reasons. First, telling you to write meta descriptions between 6–386 characters isn’t exactly helpful advice. Second, we’re dealing with a lot of extremes. For example, here’s a snippet on a search for “USM… Read More

Just as marketers were coming to grips with digital advertising, their task is becoming difficult again. According to PageFair, 615 million internet users now block ads on their computers and mobile devices. Google recently turned on automated blocking of intrusive ads for its Chrome browser, which is used by more than half of internet users.

Nor is social media advertising straightforward now that Facebook’s newsfeed algorithm prioritizes posts from friends over brands and businesses. In this climate, it’s no wonder that smart businesses are turning to influencer marketing.

Influencer marketing involves bloggers, YouTube stars and social media celebrities talking about your product or service. Done authentically, it delivers 11 times the return on investment as traditional digital marketing. But it can also be expensive. UK fashion blogger Zoella charges a minimum of $10,000 per post. A Kardashian will cost you half a million.

While results can be good, with the biggest influencers you’re paying to tap a small percentage of their large number of followers. For real engagement, you need a micro-influencer. These are people with specialist interests and smal… Read More

The best social media marketing blends storytelling and PR. It seamlessly integrates advertising and relationship building, fighting its way through the social noise while never losing sight of the human stories driving brand successes. Social media for the nation’s top hospitals is no different, with an extra bit of responsibility: As community cornerstones, hospitals have a unique platform for educating and inspiring the public. Hospitals with top-notch social media aren’t just using their channels as marketing machines—they’re creating healthier communities.

The team at Convince & Convert investigated what successful social media looks like for the best hospitals in the U.S. We collected our research in a detailed report, The Best of Social Media from America’s Top Hospitals, and rounded up the highlights below.

How We Identified the Best Hospital Social Media Posts

Using Rival IQ, we gathered all public Facebook, Instagram, and Twitter posts from the top 53 U.S. hospitals, as determined by bed size and the U.S. News 2017–2018 Best Hospitals Honor Roll. We then looked exclusively at posts from February 2018, giving us a data set of approximately 10,000 social posts. Engagem… Read More

Worried your Instagram visibility has been reduced? Wondering if your account is at risk for an Instagram “shadowban”? In this article, you’ll discover how to avoid activities that can result in reduced visibility on Instagram. Is There an Instagram Shadowban? Before discussing the limits imposed on Instagram activities, I want to clarify the confusion about […]

This post Instagram Shadowban? What Marketers Need to Know first appeared on Social Media Examiner.

… Read More

Posted by alexis-sanders

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