Want to be prepared for problems in your business? Wondering how to plan a public response to any issue? To explore when and how businesses should respond publicly to a crisis, I interview Gini Dietrich. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s […]
This post Crisis Planning: How to Publicly Respond to Business Problems first appeared on Social Media Examiner.
Posted by rjonesx.
We spend a lot of time discussing SEO tactics, but in a constantly changing industry, one thing that deserves more attention are the tactics agencies should employ in order to see success. From confidently raising your prices to knowing when to say no, Moz’s own Russ Jones covers four essential success tactics that’ll ultimately increase your bottom line in today’s edition of Whiteboard Friday.
Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription
Howdy, Moz fans. I am Russ Jones, and I can’t tell you how excited I am for my first Whiteboard Friday. I am Principal Search Scientist here at Moz. But before coming to Moz, for the 10 years prior to that, I was the Chief Technology Officer of a small SEO agency back in North Carolina. So I have a strong passion for agencies and consultants who are on the ground doing the work, helping websites rank better and helping build businesses.
So what I wanted to do today was spend a little bit of time talking about the lessons that I learned at an agency that admittedly I only learned through trial and error. But before we even go further, I just wanted to thank the folks at Hive… Read More
Snapchat has ‘Snapchat Stories’. Instagram has ‘Instagram Stories’. And Twitter has…. well, ‘Twitter Moments’.
Trying to regain their authority in the social media space, Twitter placed all their hopes in ‘Twitter Moments’ when it was first launched in 2015, as a challenger to the then trending ‘Snapchat Stories’.
For those of you who live under a rock, ‘Twitter Moments’ is a powerful feature that lets users collect and curate tweets to tell stories in a new way.
Snapchat sky-rocketed with the feature but, for Twitter, things really went south from there.
Twitter’s last hope aka ‘Twitter Moments’ failed to make an impact on users and since then, Twitter has been hell-bent on optimizing their platform and specifically ‘Moments’ to drive more engagement.
What followed is a series of updates made on the platform to make ‘moments’ more user and advertiser-friendly.
But the most recent Twitter update of ‘Sponsored Moments’ paves way for brand collaboration for the greater good. With this update, an advertiser can brand and promote a publisher’s ‘Moment’ that they think would go well with t… Read More
Want to increase page likes on Facebook? Are you capitalizing on the page preview shown when users hover on your page name on Facebook? In this article, you’ll discover how to optimize your Facebook page preview to boost likes and bring new fans on board. Why Facebook Page Previews Matter Page previews appear when someone […]
This post How to Optimize Your Facebook Page Preview in the News Feed first appeared on Social Media Examiner.
How do you catch and keep the attention of your audience, and galvanize them into action?
This is the Holy Grail of marketing and promotion professionals, and they have to nail it each and every time. That is, if they want to keep working in the industry. The thing is it has all been done before.
Or has it?
The Internet has not made coming up with ad campaigns any easier, either. Of course, that also levels the playing field, so ANYONE can try out a crazy idea without having to spend a ton of money.
Shock and awe are two emotions that are very useful in advertising because they are new, different, and memorable.
However, some of the best ad campaigns did not even start as an ad campaign, but it drew so much attention, it ought to have been.
Check out these 15 game changing advertising ideas.
1. Create drama with the push of a button (it doesn’t have to be an ACTUAL button)
The “Push to Add Drama” button was a series of elaborate setups created by TNT in the quiet corners of towns in different countries. It concerned a big red button, and a sign (in different languages) that said “Push to add drama.”
Unsuspect… Read More
