Category: Curated Content

If your business sells tangible products, you need to have a strong online presence.

But with so much competition in the ecommerce space, it can be tough for you to establish your ground. Not only are you competing with local and regional brands, but you also have to deal with international giants such as Amazon and Walmart.

That’s why it’s important for you to focus on every detail of your ecommerce website.

Learn how to design a homepage that converts.

This guide is useful to everyone. Whether you are a brick and mortar retailer expanding into online business, a company that operates strictly through the Internet, or something in between, you’ll benefit from these tips.

It doesn’t matter whether you’re building a new website or making changes to your existing one.

Following these 21 best practices will help you increase conversions for your ecommerce store. You’ll also be able to generate more leads and add additional sales revenue to your bottom line.

1. Avoid clutter

Ecommerce websites with simple designs have higher conversion rates. Take a look at your homepage right now.

What’s the first thing a visitor sees?

There should be a clear point of focus. The visitor’s eyes should be drawn straight to a CTA button or products you sell.

But too much clutter makes it difficult to identify your CTA.

Social media is constantly evolving.

It’s no longer just a place for your family and friends to share old and embarrassing photos of you every Thursday.

As a marketer, you need to learn how to properly leverage these platforms to your advantage. Being active on social media is huge, and it’s absolutely necessary for your survival.

But that alone won’t automatically make you successful. You also need to stay up to date with the latest marketing trends and apply them to your business.

Today, marketing and social media go hand in hand. As we near the midway point of 2018, I’ve taken the time to identify the top social trends of the year to date.

I analyzed data from previous years and determined what trends saw a steady incline. Plus, even though the year isn’t over yet, I was able to see which new developments were the most prominent in these early months.

I predict that these trends will continue in the coming year. It’s important for you and your brand to stay on top of things right now.

1. Live video continues to thrive

Live video content made big waves in 2017. In one of my previous blog posts, I explained that you should jump on the live video bandwagon.

It should come as no surprise that this continues to be a popular trend in 2018.

In fact, live video content has become so popular that roughly 95% of brand executives say it will be a crucial part of their 2018 marketing strategy, according to … Read More

If this headline has caught your attention, it means you’re a content marketer who wants to achieve career success, right?

There’s no secret that your work requires a lot of time, effort, knowledge, and experience.

You’re a master of many disciplines. Being responsible for analyzing, planning, crafting, distributing, and promoting valuable content. It’s nearly impossible to avoid burning out.

Yes, you face various content marketing obstacles while working. So if you want to achieve success, you need to overcome these challenges.

Why bother?

90% of brands use content in their marketing efforts.
85% of B2B and 63% of B2C marketers claim that they’re doing a better job with content creation.
60% of marketers create at least one piece of content daily.

In summary? Content marketing is getting more and more competitive and new obstacles are popping up every other day.

But if you know what challenges to expect, it’s easier to overcome them and, therefore, achieve success as a content marketer. With that in mind, here are 11 obstacles that content marketers are facing in 2018. 

… Read More

Do you want to organize the content and resources available in your Facebook group? Wondering how the Units feature for Facebook groups can help? In this article, you’ll discover how to create and use units in Facebook groups. #1: Set Your Facebook Group Type to Social Learning Facebook recently added a new group type option […]

The post How to Use Facebook Group Units to Organize Your Content appeared first on .

… Read More

Posted by rjonesx.

Here at Moz we have committed to making Link Explorer as similar to Google as possible, specifically in the way we crawl the web. I have discussed in previous articles some metrics we use to ascertain that performance, but today I wanted to spend a little bit of time talking about the impact of robots.txt and crawling the web.

Most of you are familiar with robots.txt as the method by which webmasters can direct Google and other bots to visit only certain pages on the site. Webmasters can be selective, allowing certain bots to visit some pages while denying other bots access to the same. This presents a problem for companies like Moz, Majestic, and Ahrefs: we try to crawl the web like Google, but certain websites deny access to our bots while allowing that access to Googlebot. So, why exactly does this matter?

Why does it matter?

As we crawl the web, if a bot encounters a robots.txt file, they’re blocked from crawling specific content. We can see the links that point to the site, but we’re blind regarding the content of the site itself. We can’t see the outbound links from that site. This leads to an immediate deficiency in the link graph, at least in terms of being similar to Google (if Googlebot is not similarly blocked).