Does your business host an event or conference? Wondering how to use social media to build awareness for an event? In this article, you’ll discover how to use social media to keep your event top of mind with your audience. #1: Choose the Social Platform Best-Suited to Promote Your Event Before your event, you can […]
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Everyone has a story. What’s yours?
I’m not referring to your life story, although there are times when that can be intriguing as well. Instead, I’m talking about how you started your business.
What was your motivation?
Sure, everyone gets into business to make money, but there has to be more to it than that. Stories are a powerful way to connect with your audience.
That’s because they can elicit different types of emotions. The key is finding a way to drive sales by guiding these emotions.
One of my favorite ways to do this is by using your brand’s story.
I know what you’re thinking. Your brand’s story isn’t that interesting or worth sharing. Or maybe you’ve got a good story, but you just don’t know how to tell it.
But if you learn how to master the art of storytelling, it can help you increase sales revenue.
Not sure how to approach this? Don’t worry. I’ll teach you how to leverage your brand’s story to make more money. Here’s what you need to know.
Your story needs to be simple
For starters, it’s important for you to keep things simple.
We’re not trying to write a Martin Scorsese film here. Stay away from plot twists, mysteries, or thought-provoking endings with an open-ended interpretation.
Your story needs to have a clear beginning, middle, and end. Before you share your story, take the time to figure these components out.
Here are some of the most commo… Read More
Posted by Trevor-Klein
MozCon 2018 is just around the corner — just over six weeks away — and we’re excited to share the final agenda with you today. There are some familiar faces, and some who’ll be on the MozCon stage for the first time, with topics ranging from the evolution of searcher intent to the increasing importance of local SEO, and from navigating bureaucracy for buy-in to cutting the noise out of your reporting.
We’re also thrilled to announce this year’s winning pitches for our six MozCon Community Speaker slots! If you’re not familiar, each year we hold several shorter speaking slots, asking you all to submit your best pitches for what you’d like to teach everyone at MozCon. The winners — all members of the Moz Community — are invited to the conference alongside all our other speakers, and are always some of the most impressive folks on the stage. Check out the details of their talks below, and congratulations to this year’s roster!
Still need your tickets? We’ve got you covered, but act fast — they’re over 70% sold!
Pick up your ticket to MozCon!
The Agenda
Monday, July 9
8:30–9:30 am
Breakfast and registration
Doors to the conference will open at 8:00 for those looking to avoid registration lines and grab a cup of coffee (or two) before breakfast, which will be available starting at 8:30.
Contrary to popular belief, email marketing is not dead.
Sure, there are newer content marketing strategies out there today that may seem more appealing. But if you want your business to thrive, you’ve got to have a core foundation for your strategy.
Stick to the basics. If you’ve recently launched a startup company, one of the first things you should do is build an active email subscriber list.
It’s one of the best ways to get people excited about and engaged with your brand. You’ll use this list to stay in contact with your customers on a regular basis.
Ultimately, your email subscriber list will help you increase engagement, generate leads, and drive conversions.
What’s even more appealing about email marketing is how profitable it can be. In fact, the average return on investment for email marketing campaigns is a whopping 3,800%:
If you have been in business for a while but still don’t have an active list of subscribers, this guide is relevant to you as well. It’s not too late for you to get started with your first list.
You may be a little bit behind right now, but if you want to catch up to your competitors, start focusing on your email marketing strategy as soon as possible.
That said, starting from zero can be daunting. It feels as if you’ve got a long climb ahead of… Read More
Establishing a strong social media presence is crucial for brand survival in this day and age.
No matter what type of business you have, you need to focus on your Facebook advertising strategy.
Don’t get me wrong. Other social platforms, such as Twitter, Instagram, Snapchat, and YouTube, are all important as well. But a solid social media foundation starts with Facebook.
It’s tough to ignore the fact that Facebook has 2.2 billion active monthly users. Just based on this alone, it’s inevitable that your target market is active on this platform.
But setting up a Facebook business page and posting content isn’t enough to be successful. If people don’t like your page, nobody will see your promotions and what you’re offering.
There is a common misconception that getting people to follow you on Facebook is a costly investment.
Just because some brands are spending money on Facebook ads doesn’t mean you need to. In reality, you don’t need to spend anything to get consumers to like your Facebook page.
Don’t believe me? Well, keep reading to find out how. I’ll give you the top tips and best practices to get more likes on Facebook without spending money.
Create shareable content
Unless you are a brand new company that just created a Facebook page, I’m assuming you’re not starting from zero likes. One of the first things you should do is take advantage of the people who already like your page.
Get … Read More
