Category: Curated Content

It’s gone missing…

Your engagement. Your click revenue. Your publishing business.

For years publishers have relied on social networks as a means of amplifying their message and growing an audience. You’ve relied on AdSense, banners, pop-ups, and native ad widgets for click revenue.

The game is changing…

Your readers want the social experience for discovering content, but social networks are making you pay to reach an audience that used to be free.

This problem isn’t new. In fact, native ad networks have been trying to relieve the reliance on social networks as a content distribution platform for almost a decade now.

But the current landscape of native ad widgets is underwhelming. Your audience wants a more “natural” experience than what is on the market.

Why native ad feeds are intriguing for publishers

Native ad feeds are a significant upgrade on traditional widget-based recommendations because they combine the popular experience of a social newsfeed with the smart placement of native sponsored content on your web property.

One obvious benefit of n… Read More

Animated explainer videos are a perfect tool for attracting visitors to your site and telling them about the key benefits and features of your product.

According to Nielsen Research, Training and Consulting Group, the average user spends about 10-20 seconds on a site if there is no compelling reason to stay longer.

And the first ten seconds are critical for giving the user this reason to stay by clearly setting out your value proposition.

Having such a short period of time, you cannot rely only on text and graphic ways to attract their attention.

If you do differ from your competitors, have a distinct advantage, or offer a unique service/product, you have to SHOW this to the users, who often have neither time, nor desire to investigate why they should take YOUR offer.

Why does video work better?

With so many channels and platforms to juggle, efficiency should be any marketer’s top priority today.

But hitting your stride under pressure to perform is easier said than done.

Budgets are tight and expectations are high. Businesses have less leeway for experimentation than the big guys, so we need to see quantifiable results quickly. And yet, a staggering 40% of marketers still struggle to produce a documented ROI for their efforts.

The good news? Measuring that ROI is arguably easier than ever for small businesses. By stressing efficiency and using the right tools, uncovering and tracking new leads, traffic and revenue don’t have to feel like a guessing game.

Making it all happen starts with a process of defining what positive results look like and identifying the most efficient paths to achieving those results.

For business leaders, this means making each and every marketing touchpoint, message and published asset count, so you know you’re getting the most bang for your buck. Instead of blindly throwing time and money at what “should” work, teams need to look inward to figure out how they can deliver more value.

Below I’ve out… Read More

Those of you who have been reading my blogs for a while know I’m a huge advocate of using visual elements to enhance my blog posts.

In addition to being visually appealing, images can actually improve the performance of your articles. That’s because blogs with pictures receive 94% more views than posts without them.

According to a recent study from the Content Marketing Institute, 73% of marketers say their top priority is to create more engaging content.

And 55% of these content creators are prioritizing visual content.

If you haven’t been using images to enhance your content, you should consider starting with some infographics. Even if you have included pictures in some of your old content, you can take this strategy to the next level by building custom infographics.

That’s because infographics are a combination of text and images. Research shows people follow directions 323% better if the directions include both text and illustrations.

On social media platforms, infographics get liked and shared at three times the rate of all other content.

Once you start building infographics, you will drive more traffic to your website. That’s because other people will use your custom images to enhance their own content.

As a result, you will consistently build backlinks, which will improve your SEO.

Now that you understand why you need to create infographics, it’s time for me to show you how. There are ton… Read More

Oral surgery is, at best, a suboptimal way to spend an afternoon.

Uncertainty about the procedure is common. Concern about lingering pain is almost a given. Confusion about payment is typical, especially among patients without dental insurance.

Most oral surgeons and their staffs endeavor to answer these questions and quiet doubts when the patient is in the dental office. The best oral surgeons telephone patients the night after surgery to check on discomfort and residual bleeding and to confirm they’re following postoperative instructions.

But then there is Dr. Glenn Gorab of Clifton, New Jersey, who builds all-important trust with his patients not AFTER a procedure, but before he’s ever seen them.

How One Oral Surgeon Built a Trust Empire

Every weekend, Dr. Gorab calls each patient that is coming to the office for the first time the following week. His typical greeting is as follows: “Hi, this is Dr. Gorab, I know we have an upcoming appointment for you next week. I just wanted to call to introduce myself and ask if you have any questions prior to your appointment.”

This simple, remarkable gesture—connecting with a patient before he or she comes to the office instead of after—sets … Read More