Want to reach people regularly via their smart speakers? Wondering how Alexa flash briefings work? To explore how marketers can benefit from Alexa flash briefings, I interview Chris Brogan. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers, business […]
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Are you sure that your current SEO goals are the best fit for your organization? It’s incredibly important that they tie into both your company goals and your marketing goals, as well as provide specific, measurable metrics you can work to improve. In this edition of Whiteboard Friday, Rand outlines how to set the right SEO goals for your team and shares two examples of how different businesses might go about doing just that.
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Video Transcription
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re chatting about SEO goals, how to set smart ones, how to measure your progress against them, how to amplify those goals to the rest of your organization so that people really buy in to SEO.
This is a big challenge. So many folks that I’ve talked to in the field have basically said, “I’m not sure exactly how to set goals for our SEO team that are the right ones.” I think that there’s a particularly pernicious problem once Google took away the keyword-level data for SEO referrals.
So, from paid search, you can see… Read More
In many ways, spearheading social media for a major U.S. hospital is like spearheading social for any brand. Telling stories, engaging an audience, managing community feedback, and analyzing your efforts are part of every social media marketer’s job. Hospital social teams, however, face the unique challenge of operating in a highly regulated industry. Audiences look up to them as community leaders and educators. The patient stories they tell and feedback their receive often carry life-changing consequences.
Social teams at these institutions have to be exceptional listeners and top-notch strategizers. We set out to identify the teams going above and beyond on social media—the truly exceptional in this challenging field. Below you’ll find the 19 best social media teams from the nation’s top hospitals, each one responsible for some of the most successful and engaging social media content in the health industry (which you can read more about in our latest report, below).
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NewYork-Presbyterian Hospital
Have you ever wanted to run multiple websites from the same platform? If so, you probably put in the necessary time and research to view the many different options available. Something you also probably came across, is the wide range of solutions, their pricing, and how they differently cater their needs to a small business.
The bottom line is – running multiple websites on one platform can be done for business, brands, and even individual bloggers and content creators who simply want to have more control.
At the end of the day, not even businesses that are focused on a multi-website business model or infrastructure often know exactly what they need, until after they get started. For times like these, it’s not only important to know what options are out there, but also how the landscape and technology that might be powering your online business will also be changing as well.
When it comes to software and management tools for online business, the industry is always changing. This can clearly be seen in the recent news of Adobe phasing out Muse and the same happening with Business Catalyst. While these solutions might not be the world’s most popular site builders, suc… Read More
Want to use Facebook for advertising? Wondering how to create your first Facebook ad using Business Manager? In this article, you’ll learn how to create a Facebook page post ad using Facebook Business Manager. #1: Set Up Facebook Business Manager If you don’t already have a personal Facebook profile, creating that profile is your first […]
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