Category: Curated Content

Years back, the idea of working remotely seemed absurd, but not anymore. In modern day, it is possible for entire businesses to be managed remotely. It is also possible for employees to work, and be productive without going to a physical office. More and more companies are finding it easier to hire virtual workers for different projects.

By making use of remote teams, businesses can hire the best specialists to handle different projects or tasks. This is a good way of cutting cost and often times improve the productivity of employees.

While there are many benefits to reap from remote team management, it can be a huge challenge. To make sure it is a success, team players have to collaborate, communicate and have a reliable way of sharing ideas with ease and efficiency.

To ease it for you, here is a list of 11 essential tools for remote team management that can work for any business’s success.

1. Slack

When managing remote teams, the key to successful management and work output i… Read More

I see this problem all the time when I’m consulting businesses. They are getting tons of traffic to their websites, but visitors just aren’t converting.

If this sounds like your situation, don’t hit the panic button yet.

Look on the bright side. At least you’re having success when it comes to driving people to your website. But if you want to design a homepage that converts, you have to look at how visitors navigate through your pages.

Every day I see websites with design flaws.

Brands spend much time trying to improve their SEO rankings and don’t spend enough effort improving their websites. Creating a website that converts isn’t an overnight process.

This takes time, effort, and patience. You need to learn how to run A/B tests and analyze your design elements so that you can make calculated improvements.

That said, there are certain changes you can implement sooner rather than later.

I’ve taken the time to identify the top 7 navigation mistakes I see on a regular basis. Use this list to analyze your existing website to make sure you’re not making the same blunders.

1. Labels and headlines that don’t drive conversions  

When someone visits your website, it’s all about making a first impression. Think about what people see on your menu bar and headline tags.

I don’t like to throw businesses under the bus. So I’m not going to show you a specific example of a website that’s doin… Read More

Since Google rolled out its tabbed interface, many marketers started seeing a significant decrease in their email open rate.

The introduction of an automatic filtering system for emails into Primary, Social and Promotions categories was the culprit in most cases.

Sure, it’s a great way to organize your inbox. But sometimes valuable content is caught by that filter and never given the full attention it deserves.

If you’re someone who sends email newsletters out to your subscriber list, you may not even know that your emails are being filtered into your recipients’ Promotions tab.

But the below stats show that it’s time to start paying attention.

Why does it matter if you end up in Gmail’s promotions tab?

According to Return Path, a whopping 19.9% of Gmail users never check mail under the Promotions tab. Yet the Promotions tab placement rate is fairly high at 84.5%, and the read rate is only 19.2%.

So how do you shift your placement in Gmail from Promotions to Primary to increase engagement, opens and ROI? Do you know what elements make Gmail categorize your emails as Promotions?

In this b… Read More

Years back, the idea of working remotely seemed absurd, but not anymore. In modern day, it is possible for entire businesses to be managed remotely. It is also possible for employees to work, and be productive without going to a physical office. More and more companies are finding it easier to hire virtual workers for different projects.

By making use of remote teams, businesses can hire the best specialists to handle different projects or tasks. This is a good way of cutting cost and often times improve the productivity of employees.

While there are many benefits to reap from remote team management, it can be a huge challenge. To make sure it is a success, team players have to collaborate, communicate and have a reliable way of sharing ideas with ease and efficiency.

To ease it for you, here is a list of 11 essential tools for remote team management that can work for any business’s success.

1. Slack

When managing remote teams, the key to successful management and work output is … Read More

Want to retarget website visitors with ads for products they viewed but didn’t purchase? Wondering how to set up dynamic product ads for Facebook and Instagram? In this article, you’ll discover how to remarket to website visitors with dynamic product ads using Facebook Ads Manager. What Are Dynamic Product Ads? Dynamic product ads let you […]

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