Category: Curated Content

The light bulb came on.

You just got an online business idea that’ll change everything. A way to convert your passion or skill set into money, so you can finally quit your job, become your own boss and live the laptop lifestyle.

You don’t want to waste any time or doubt might set in, so you move as quickly as you can. You pour money into website design and start creating content for your online business. You even have products lined up for the stream of orders you’ll get once you launch.

“People have to buy.” You say to yourself, your idea is just too good. Then a week later you setup Ad campaigns online and launch.

The visitors drip in slowly at first and just when you expect purchases to start going up, you get nothing. You change your website design and reduce the price of your products. Then you wait some more.

A week, a month, still nothing. Realization starts to creep in. No one wants what you’re selling.

You aren’t alone…

Anyone that’s ever tried to sell something online has probably had this experience before.

I know I have. One of many reasons why businesses fail is because they simply have no market.

This… Read More

According to a report from Edison Research, more than 51 million Americans now own a “smart speaker” like the Amazon Echo or Google Home. The adoption rate of these voice-activated devices is faster than the adoption rate for smartphones, a decade ago. And speaking of smartphones, they also have digital assistants onboard, including Apple’s Siri, Google Assistant for smartphones, and Microsoft’s Cortana (also accessible on Xbox and other devices).

All told, we are positively SURROUNDED by digital assistants, each practically begging to help us learn and be more productive. But can they actually accomplish that, consistently?

Digital assistants are as useful as a James Harden beard trimmer if they can’t answer the questions we want answered, right? This is why I am shocked, awed, and in love with the second-annual study from Stone Temple that exhaustively tested which digital assistants are best at answering questions.

I interviewed Stone Temple CEO Eric Enge about the study recently to learn how they conducted it and what they learned. My full interview is below. It’s worth the watch! Highlights are below.

How to Tes… Read More

Need more ideas to fill the gaps in your social media posting calendar? Looking for tools to help? In this article, you’ll discover six tools and websites that will help keep your social media content interesting, timely, and relevant. #1: Discover Unofficial Holidays and Popular Events With Forekast Forekast is one of the best places […]

The post 6 Tools for Social Media Content Inspiration appeared first on .

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Posted by MiriamEllis

No marketing agency staffer feels good when they see a retail client getting reviews like this on the web.

But we can find out why they’re happening, and if we’re going above-and-beyond in our work, we just might be able to catalyze turning things around if we’re committed to being honest with clients and have an actionable strategy for their in-store improvements.

In this post, I’ll highlight some advice from an internal letter at Tesla that I feel is highly applicable to the retail sector. I’d also like to help your agency combat the retail blues headlining the news these days with big brands downsizing, liquidating and closing up shop — I’m going to share a printable infographic with some statistics with you that are almost guaranteed to generate the client positivity so essential to making real change. And, for some further inspiration, I’d like to offer a couple of anecdotes involving an Igloo cooler, a monk, reindeer moss, and reviews.

The genuine pain of retail gone wrong: The elusive cooler, “Corporate,” and the man who could hardly stand

“Hi there,” I greeted the staffer at the customer service counter of the big department store. “Where would I find a small cooler?”

“We don’t have any,” he mumbled.
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If this headline has caught your attention, it means you’re a content marketer who wants to achieve career success, right?

There’s no secret that your work requires a lot of time, effort, knowledge, and experience.

You’re a master of many disciplines. Being responsible for analyzing, planning, crafting, distributing, and promoting valuable content. It’s nearly impossible to avoid burning out.

Yes, you face various content marketing obstacles while working. So if you want to achieve success, you need to overcome these challenges.

Why bother?

90% of brands use content in their marketing efforts.
85% of B2B and 63% of B2C marketers claim that they’re doing a better job with content creation.
60% of marketers create at least one piece of content daily.

In summary? Content marketing is getting more and more competitive and new obstacles are popping up every other day.

But if you know what challenges to expect, it’s easier to overcome them and, therefore, achieve success as a content marketer. With that in mind, here are 11 obstacles that content marketers are facing in 2018.